Branding, Packaging, Photography
Owner Julie John approached Fresh Inc. regarding the development of a logo and visual strategy for the roll out of her new First Nations gift store in the heart of downtown Kamloops. This trendy boutique store concept was really cool and eclectic, featuring works and designs from the local and provincial First Nations people. It was important that the logo reflected the culture, but also have a modern flair. We worked with Julie to roll out the logo into multiple materials including thank you cards, wrapping paper, sandwich boards, and store signage, cohesively rolling out the store to the public.