Fresh Inc has once again been recognized as an industry leader winning Platinum and Gold awards in an international competition for creative professionals. The 2018 Hermes Creative Awards winners were announced on May 15, 2018 and Fresh received awards in the Print Media/Integrated Marketing/Company Branding and Vehicle Wrap Artwork categories.
Judging for these creative awards was completed by the Association of Marketing and Communication Professionals (AMCP), who are one of the largest, and most respected evaluators of creative work in the marketing and communication industry. Just to put the depth of this into perspective, the Hermes Creative Awards have generated over 200, 000 entries from over 100 countries world-wide.
The Fresh Inc. team was commissioned by the Thompson-Nicola Regional District to create the artwork for their brand new mobile library. The tagline “Let your imagination run wild” was the inspiration behind the theme of the artwork which infused the landscape and animals of the TNRD region, with the magic of reading that the Library provides. To bring the magic of reading to life, the sides and back of the bus were artfully created through the use of composite photography and imagery.
The APEX Surgical Centre for Oral and Facial Surgery is the first of its kind in Kamloops, BC. This state-of-the-art, fully accredited surgi-centre, providing both consultations and a range of outpatient surgical procedures involving local anaesthesia, intravenous conscious sedation and general anaesthesia with a medical anaesthetist. The Fresh team was entrusted to provide a unique wordmark logo, brand identity, print collateral, and online presence to brand the vision of this facility. The modern, sleek wordmark, angular shapes, and bold orange colour were inspired by the owners love of the great outdoors as well as the precision of surgical procedures. Orange and angular shapes are also featured within the office itself, as the Fresh team had the opportunity to consult with the Interior Designers of the facility during the brand process. Work included: logo and brand identity, business stationery, brochure, invitations, forms, and website design.
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