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Kamloops Central Business Improvement Association

Marketing Case Study


About the Project

The KCBIA came to Fresh Inc. to redevelop their brand. After research & meetings with the Kamloops Downtown team it became clear that the deliverables that the KCBIA required weren’t only a brand but a comprehensive marketing strategy. Fresh Inc. switched gears and was able to not only develop a brand within the budget allotted but offered up a comprehensive marketing plan that was presented to the KCBIA team. This helped revitalize the downtown core and have gave clear direction to the KCBIA on marketing.

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