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Apex Surgical

Website, Branding, Signage

The APEX Surgical Centre for Oral and Facial Surgery is the first of its kind in Kamloops, BC. This state-of-the-art, fully accredited surgi-centre, providing both consultations and a range of outpatient surgical procedures involving local anaesthesia, intravenous conscious sedation and general anaesthesia with a medical anaesthetist.


About the Project

The Fresh team was entrusted to provide a unique wordmark logo, brand identity, print collateral, and online presence to brand the vision of this facility. The modern, sleek wordmark, angular shapes, and bold orange colour were inspired by the owners love of the great outdoors as well as the precision of surgical procedures. Orange and angular shapes are also featured within the office itself, as the Fresh team had the opportunity to consult with the Interior Designers of the facility during the brand process. Work included: logo and brand identity, business stationery, brochure, invitations, forms, and website design.

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