Let’s Chat
Home   /   Work   /   Chief Louis Crossing

Chief Louis Crossing

Chief Louis Crossing is the new hub of community and commerce in the Tḱemlúps te Secwépemc. Located at the bustling intersection of Shuswap Road and Yellowhead Highway #5 and with convenient access and extensive highway frontage, it is a development where Tradition Meets Innovation. Within Tḱemlúps te Secwépemc lands, this new development and lease opportunity is unique to Indigenous entrepreneurs and shoppers alike.


About the Project

Fresh Inc. collaborated closely with Tḱemlúps te Secwépemc to develop a name, logo, and website for their new real estate project on Tḱemlúps te Secwépemc lands. Extensive stakeholder engagement ensured alignment with community values. Field testing and feedback from community members, leaders, and local businesses prioritized language and cultural sensitivity. The result: a cohesive brand identity authentically representing Tḱemlúps te Secwépemc heritage and vision. The website showcases the development's uniqueness while honoring community history and values, empowering Tḱemlúps te Secwépemc to achieve their goals with integrity and pride.

View Website
We Work with Awesome People