Fresh Inc. collaborated closely with Tḱemlúps te Secwépemc to develop a name, logo, and website for their new real estate project on Tḱemlúps te Secwépemc lands. Extensive stakeholder engagement ensured alignment with community values. Field testing and feedback from community members, leaders, and local businesses prioritized language and cultural sensitivity. The result: a cohesive brand identity authentically representing Tḱemlúps te Secwépemc heritage and vision. The website showcases the development's uniqueness while honoring community history and values, empowering Tḱemlúps te Secwépemc to achieve their goals with integrity and pride.
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