New Life Community Kamloops has been working with Fresh Inc. for years facilitating their fundraising campaigns. A few years into the relationship, we recommended research into their name to understand people’s perception of the organization. Through the research we found that that the name didn’t express the organization’s mandate of being open to all people and that it offers services including a hair salon, clothing distribution and dental services. The rename and rebrand rolled out in December 2015 with a refreshed website and materials. They set a donation record for the campaign and find their engagement with the community reflects their new positioning statement: Open. Available. Life Changing.
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