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New Life Community Kamloops

Website, Branding, Photography, Campaign Management

New Life Community have been providing outreach and poverty relief services in Kamloops since 1980. They aim to bring hope to the hungry, hurting and homeless by showing the love of God through word and deed. New Life's work involves ministering to the whole person which includes the spiritual, physical, emotional, and social needs of the individual.

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About the Project

New Life Community Kamloops has been working with Fresh Inc. for years facilitating their fundraising campaigns. A few years into the relationship, we recommended research into their name to understand people’s perception of the organization. Through the research we found that that the name didn’t express the organization’s mandate of being open to all people and that it offers services including a hair salon, clothing distribution and dental services. The rename and rebrand rolled out in December 2015 with a refreshed website and materials. They set a donation record for the campaign and find their engagement with the community reflects their new positioning statement: Open. Available. Life Changing.

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