The District of Vanderhoof hired Fresh Inc. to take on the municipalities new brand, marketing strategy, and website. This strategy addressed and provided strategic solutions on how the District can revitalize Vanderhoof’s brand image as well as support the growing and changing economic activity for the area. The objective of this plan is to identify key strategies and actions that will guide the District of Vanderhoof in developing a focused repositioning plan and a long-term marketing program towards attracting visitors, highlighting new business and supporting the city’s economic growth. The brand, marketing strategy and Website was successfully launched and adopted by the community.
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